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At
yachtWORKS we hear repeatedly that our logo is enjoyed and
found interesting and appropriate. To hear this pleases us,
thank you. And here it is, how it was developed.
It
needed three: Suat, a painter and my spouse, Burak, a good
friend, a naval architect and designer and myself. Somehow
I managed to keep a record of the creation process and here
is the short story, which mainly progressed through the night
of March 6, 2001.
It
all started with a hand drawing by Suat – this happened
maybe one day in advance to our night session. Before inevitably
being carried to the computer it started on paper. It must
have been on a scrap paper... |
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Actually,
as you can see in the detail enlarged below, the idea is already
complete, certain details like the capital “WORKS”
and bows to the right can be well recognized. |
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or
on another, later scrap by Suat: |
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As
of that, all what it needed was a pleasing bow, I thought.
I decided for “Kochab”. A drawing was found in
Eric Hiscock’s classic “Voyaging under Sails”.
Here you can admire “Kochab”. Actually “Kochab”
is not only a pleasing appearance, but she symbolizes those
forms we all admire most: |
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And
here her silhouette, carefully “peeled” by Burak: |
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Next came
a number of variations on colour and interactions between
the name and the shape. Comes in again Suat, setting the colours: |
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in detail: |
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Red, navyblue,
“bodrum” set off to “yachtWORKS”,
horizontal lines, a pleasing bow to the right. We are almost
there, are we not?
Of course
not quite, as most of the night was spent with variations
in colour, characters and shapes. However, slowly it converged.
Here is an example:
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At the same
time Burak was readily converting the bitmaps into a lovely
vector drawing. Here you can already see one result: |
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Meanwhile
I tried to “brush” Suat’s colours and shapes
into the bitmap. |
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Which promptly
triggered Burak for further vectors: |
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Eventually
all started to converge as of midnight. Here is, where we
were at about 3 AM in the morning: |
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Next day it
needed a few mugs of coffee for Burak to finalize to what
is now our “official”logo |
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With
warm thanks and appreciation to Burak and Suat and also to
Can for the unusual approval on the spot the next afternoon
:) |
last update:
16.07.2004
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