2003
was for yachtWORKS the year of tangible investment and the
year of changes.
The
most important development in 2003 was that we moved into
our new premisses at Turgutreis, right on the main street,
about 3 km from the marina. Now we have 400 squaremetres covered
workshop space at our disposal. The workshop
has been subdivided into a mechanical engineering and assembling
area, a painting area and into a carpentry area. There is
also a separate storeroom and an electrical shop. At the back
of the workshop we have the social premisses and at the front
the showwindow in which the office staff is working, rather
like in an aquarium!
The
second improvement was an increase from a staff
of eight about a year ago to 16 now. The requirements and
the work volume made it necessary to employ more staff in
house. A lot of time and effort was spent in training and
settling these new members.
Thirdly,
we rented a shop in the new Turgutreis
marina. This shop right at the
crane basin is a contact office, with a workbench at the back
for “light” work on the yachts. The Turgutreis
marina with about 600 berths in water, with space for about
100 yachts up to 100 tons on the hard and with good commercial,
social and technical facilities is a promising place, for
the local yachts as well as for the international cruising
yacht. At the moment the massive wavebreaker looks still rather
bold, but I understand that about 100.000 trees and shrubs
have been planted and we wait for them to do their bit.
Much to our concern the marina managed to alienate in the
beginning some yachtspeople by rather stiff prices and unyielding
policies. Soon, though, they must have realized that this
is not the best way, as now they offer the most competitive
haulout prices at the coast.
Fourthly,
in 2003 we have continued to invest massively into training
and into further staff development. In 2003 Can and myself
travelled twice to Italy upon invitation of the famous shipyards
of Ferretti, Riva, Pershing and Custom Line. Our last visit
in December was in the framework of a seminar, with the slightly
pretentious title “The Service University”. January
Can travelled to Michigan USA to join a course with Cruiser
Yachts. In February I joined a rather demanding course with
MAN motors in Nurnberg for understanding the new generation
of electronically controlled ship engines better. In November
I joined a meeting at the headquarters of the Pantaenius insurance
brokers, with whom we have moved into a solution partnership.
As group of yachtWORKS staff we joined a Jeanneau training
in Marmaris in December. At the moment we are continuing a
training with Volvo Penta concerning electronically controlled
engines. Following trends at boatshows and other trade fairs
in Turkey and Europe round up the picture.
Fifthly,
in 2003 we have piloted the concept of a “project manager”.
We had noticed in 2001 and 2002 that certain projects, which
have to be managed with the owner absent most of the time,
require now a responsible manager. The project manager has
to be knowledgeable about boats, has to be able to communicate
with the owner and the suppliers and has to manage yachtWORKS
resources efficiently. We believe that with Jodie, whom some
of you may remember from Yatlift times and who joined us in
September 2003 we gained a good manager and that this concept
will prosper very well.
The
last point I would like to mention here is that in 2003 we
were appointed by two leading German cruising associations,
the “Kreuzerabteilung” and the “Transocean”
as their respective representative in Bodrum and in Turgutreis.
As in the previous years, we continue to provide the cruising
yachtspeople with assistance – now with a more formal
signboard.
How
about the future?
Above all, we wish to express our uncompromising commitment
that in 2004 quality and efficiency shall continue to be the
predominant feature at yachtWORKS and that client satisfaction,
which has been instrumental in achieving our standing in 2003
shall continue increasingly. In 2004 we wish to hold the business
volume we have gained in 2003, continuing to diversify the
areas we have specialized into.
We also want to formalize and further develop our procedures
for yacht valeting. While in the last year valeting was a
natural byproduct of our technical services, we feel that
a number of yachts require just valeting and possibly some
“light” technical services. This in itself is
an avenue requiring very responsible, self motivated staff.
We also feel that valeting is instrumental in keeping up a
feel of good semanship in the company – a must in our
opinion.
Of course, we also do not want to neglect building boats.
In 2003 we built further two of our 12 foot dinghies, they
turned out lovely. Depending on demand and on staff availability
we would like to continue this line and maybe add to it a
slightly larger boat as we really enjoy completing boats from
scratch and we do appreciate the training and discipline this
provides to staff members.
I think, that this may be the right point to express our sincere
and warm thanks to all our clients for their cooperation,
patience and for their knowledgeable critique in the past
year. And I would also like to extend our warmest thanks to
Dentur AS, Ferretti Group’s representative in Turkey,
who has arranged our visits to the Italian and American shipyards
and has been supportive otherwise as well.
I hope that with my expose above I have been able to give
you a brief idea about where we are now and where we are heading
to. Thank you for your time.
Yusuf
Civelekoglu |